the meh to magnificent
BRAND TRANSFORMATION
Rebranding for a French Patisserie
Industry - Food & Beverage
A Delhi-based passionate baker and owner of a thriving cloud kitchen sought to revamp their brand to better reflect their dedication to quality and attract a modern audience. With a focus on artisanal products and exceptional customer service, the goal was to refresh their brand identity and stand out in the competitive local market.
The brand identity has been anonymized to ensure privacy.
Objectives
Refresh the brand identity to attract a modern audience
Increase brand recognition and customer loyalty
Differentiate from local competitors
Challenges
Outdated brand image
Solutions Provided
Brand Strategy: Conducted a brand audit to understand the current perception and identify areas for improvement.
Logo Redesign: Created a modern, visually appealing logo that reflects the bakery’s artisanal quality and charm.
Visual Identity: Developed a cohesive visual identity, including color schemes, typography, and graphic elements, to be used across all marketing materials.
Packaging Design: Designed attractive and eco-friendly packaging that enhances the brand experience and stands out on shelves.
Website Revamp: Redesigned the website with a focus on user experience, showcasing the bakery’s products, story, and customer testimonials.
Social Media Strategy: Developed a content strategy to increase engagement and showcase the bakery's products and behind-the-scenes processes.
Low online presence
Inconsistent branding across different platforms
Results Achieved
120% increase in Brand Recognition within local community
50% increase in Repeat customers
200% increase in Social Media followers and engagement.
75% increase in overall Sales due to improved branding and online presence.
Objectives
Refresh the brand identity to attract a modern audience
Increase brand recognition and customer loyalty
Differentiate from local competitors
Challenges
Outdated brand image
Solutions Provided
Brand Strategy: Conducted a brand audit to understand the current perception and identify areas for improvement.
Logo Redesign: Created a modern, visually appealing logo that reflects the bakery’s artisanal quality and charm.
Visual Identity: Developed a cohesive visual identity, including color schemes, typography, and graphic elements, to be used across all marketing materials.
Packaging Design: Designed attractive and eco-friendly packaging that enhances the brand experience and stands out on shelves.
Website Revamp: Redesigned the website with a focus on user experience, showcasing the bakery’s products, story, and customer testimonials.
Social Media Strategy: Developed a content strategy to increase engagement and showcase the bakery's products and behind-the-scenes processes.
Low online presence
Inconsistent branding across different platforms
Results
120% increase in Brand Recognition within local community
50% increase in Repeat customers
200% increase in Social Media followers and engagement.
75% increase in overall Sales due to improved branding and online presence.
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