before & after

SOCIAL MEDIA REVAMP

Social Media Revamp for a Luxury Handloom Brand

Industry - Luxury Handloom Textiles

A leading luxury handloom brand, renowned for its exquisite craftsmanship and heritage, sought to revamp its social media presence to better engage with a modern, global audience. The brand aimed to highlight its rich history while appealing to contemporary sensibilities and expanding its reach

The brand identity has been anonymized to ensure privacy.

Objectives

Increase social media engagement

Grow follower count

Enhance brand visibility and reach

Highlight the brand's heritage and craftsmanship

Challenges

Low engagement rates on social media

Solutions Provided

Content Strategy: Developed a content calendar featuring a mix of promotional, educational, and interactive posts that highlight the brand’s heritage, craftsmanship, and product range.

Visual Branding: Created cohesive and visually appealing graphics, including high-quality images and videos, that align with the brand’s luxury and heritage image.

Ad Campaigns: Launched targeted ad campaigns to reach potential customers and re-engage existing followers, focusing on platforms like Instagram and Facebook where the target audience is most active.

Influencer Collaboration: Partnered with fashion and lifestyle influencers to expand reach and credibility, leveraging their audiences to boost brand awareness.

Storytelling: Utilized storytelling techniques to share the brand's history, the artisans behind the products, and the intricate processes involved in handloom weaving

Inconsistent brand voice and visuals

Stagnant follower growth

Results Achieved

250% increase in likes, comments, and shares.

300% increase in follower count within three months.

200% increase in reach and impressions.

Enhanced customer loyalty through engaging and informative content that resonated with the audience.